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Typical Mistakes Newbies Make in App Store Optimization

Do you know where your app starts? Your app starts in the App Store or Google Play. You can have a very nice app, but if you don’t attract any customers, development effort will be lost. One of the ways to promote your app is to ensure that it is Optimized for the App Store. […]

How to increase conversion of app page and save money

We have done a research on the tools for A/B testing of mobile app pages. And now we are happy to present our ideas and to suggest a solution. Optimization is one word, but so much meaning… If you work with mobile applications, you certainly know about the importance of A/B testing. Even minor icon […]

ASO Tips from Laurie Galazzo, Apptweak’s Expert

Optimizing icon and screenshots to improve an app install rate

Laurie is Inbound Marketing Manager at AppTweak. Passionate about new technologies and apps, she loves finding new ideas to spread valuable content on App Store Optimization and App Marketing. She’s in charge of the company’s blog, crafting articles helping users to increase their app downloads and rankings. She’s also at the head of the ASO […]

How to Determine the Best Monetization Model for Your App

Freemium (Lite version) vs Paid Mobile App. What revenue model should you consider?

You may have thought developing your app was difficult, but now you have to price it. Determining the best monetization model is rarely easy, as developers face pros and cons with every scenario. In some situations, the best strategy is more clear, such as when you are targeting a very specific demographic. You may be […]

App Store Search Ads and How They Affect App Store Optimization

Optimize your app for a higher install rate using search ads

The introduction of Search Ads within Apple’s App Store in June stirred up a lot of controversy. But what does it actually mean for developers, and how will this paid search feature affect optimization? Now that Search Ads are live, here is what you should know. Will There Be App Discovery Issues on App Store […]